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Effective Date: July 1, 2026

Her Own Table exists to be a place you can trust with your time, your attention, and your information. This Privacy Policy explains what we collect, why we collect it, and when we share it with others.

What This Policy Covers

This policy applies to herowntable.com (the “Site”), our newsletters and emails, our quizzes and forms, and other services that link to this policy.

Her Own Table is based in Indiana, USA. If you visit from outside the United States, your information will be processed in the United States, where privacy laws may differ from those in your country.

Information We Collect

Information you give us directly

Depending on how you use the Site, we may collect:

  • Newsletter information: Your email address and any other information you choose to provide when subscribing.
  • Quiz and form responses: Answers you provide in a quiz, calculator, survey, or qualification form.
  • Contact information: Your name, email address, phone number, ZIP code, and preferred time to be contacted.
  • General health-related information: Broad categories you select in an insurance qualification quiz, such as whether you are managing common health concerns, have experienced a serious illness, or are receiving end-of-life care.
  • Insurance-related information: Information about existing insurance, money set aside for final expenses, the expenses you want help covering, and your interest in speaking with a licensed insurance professional.
  • Correspondence: Information you include when you email us, reply to a newsletter, or otherwise contact us.

Please do not submit medical records, Social Security numbers, financial account numbers, or detailed medical information through our quizzes or general contact forms. Her Own Table is not a healthcare provider or health plan, and information submitted to us is generally not protected by HIPAA.

Information collected automatically

When you visit or use the Site, we and our service providers may automatically collect:

  • The page URL and page path where a form or quiz was submitted
  • The page title and referring page
  • UTM campaign parameters and other advertising attribution information
  • Browser, device, operating system, and user-agent information
  • Approximate location, such as city or region
  • Pages viewed, links clicked, time spent, and similar usage information
  • Cookie identifiers and related analytics information

We may store quiz responses and source-page information even when you choose to view a result without requesting a call. In that situation, the record may not include your name, phone number, or email address.

Purchases

We do not directly collect payment-card information. Purchases of The Quiet Mind Guide or other products may be processed by Gumroad or another payment provider. That provider’s privacy policy governs the payment and billing information it collects. We may receive information such as purchase confirmation, product details, and the email address associated with the purchase.

How We Use Information

We may use the information we collect to:

  • Provide quiz results, requested information, newsletters, and other Site features
  • Evaluate whether an insurance product or conversation may be relevant based on the answers you provide
  • Connect people who request contact with licensed insurance agents, insurance agencies, lead buyers, lead networks, aggregators, or other insurance marketing partners
  • Allow those partners to contact you about final expense insurance or other insurance products you requested information about
  • Attribute leads and submissions to a particular page, advertisement, campaign, or referral source
  • Measure and improve our pages, quizzes, content, advertising, and services
  • Respond to questions and provide support
  • Detect spam, fraud, misuse, and security problems
  • Comply with legal obligations and protect our rights and the rights of others

Insurance Leads, Paid Referrals, and Marketing Partners

Her Own Table is not an insurance company, insurance agency, or licensed insurance producer. We do not make underwriting decisions, determine eligibility, issue policies, or guarantee coverage or rates.

If you ask to be contacted about insurance, we may disclose or transfer your contact information, quiz responses, general health-related selections, insurance-related information, source-page information, and campaign information to one or more licensed insurance agents, insurance agencies, lead buyers, lead networks, aggregators, or other insurance marketing partners.

Her Own Table may receive payment or another financial benefit for transferring an insurance lead or making a referral. In some states, this transfer may be considered a “sale,” “sharing,” or use of personal information for targeted advertising under applicable privacy law.

The recipient may use your information to contact you and evaluate which insurance products may be available. A recipient’s own privacy policy and practices will govern its use of your information after the transfer. Recipients may request additional health or insurance information directly from you. You should review their privacy notices before providing additional information.

Submitting a quiz does not guarantee that you will qualify for insurance, does not provide a rate or offer of coverage, and does not require you to purchase anything.

Phone, Text, and Email Communications

When you provide contact information and agree to be contacted, Her Own Table and the insurance partners described in the consent presented with the form may contact you about the insurance products or services you requested. Contact may occur by telephone, text message, or email, subject to the wording of the consent you accepted and applicable law.

Your consent to marketing contact is not a condition of purchasing any product or service. Message and data rates may apply. You may ask a caller not to call again, reply STOP to an applicable marketing text, use an unsubscribe link in a marketing email, or contact us at carol@herowntable.com.

Withdrawing consent will apply to future communications. It will not make earlier communications or processing unlawful. Because insurance partners control their own communication systems, you may also need to submit an opt-out request directly to a partner that contacted you.

Who We Disclose Information To

We may disclose personal information to:

  • Insurance and lead-generation partners: Licensed agents, agencies, lead buyers, lead networks, aggregators, and other insurance marketing partners, as described above.
  • Google: Google Sheets may store quiz submissions and lead information, and Google Analytics may help us understand Site traffic and campaign performance.
  • MailerLite: To manage subscriptions and send newsletter or marketing emails.
  • Gumroad and payment providers: To process purchases and provide purchase information.
  • Website and technical providers: Hosting, security, forms, data storage, email delivery, spam prevention, and other vendors that help operate the Site.
  • Professional advisers: Lawyers, accountants, consultants, and similar advisers when reasonably necessary.
  • Authorities and other parties for legal reasons: When required by law, legal process, or a valid government request, or when reasonably necessary to protect rights, safety, property, users, or the public.
  • Parties to a business transaction: If all or part of Her Own Table is involved in a merger, sale, financing, reorganization, or transfer of assets.

Categories of Information We May Sell or Share

Depending on how applicable law defines “sell” or “share,” the following categories may be sold, shared, or disclosed for paid lead generation or targeted marketing:

  • Identifiers, including name, email address, phone number, and ZIP code
  • Internet and activity information, including page URL, referrer, device information, and campaign data
  • Insurance-related quiz responses and interests
  • General health-related selections provided in a qualification quiz
  • Inferences drawn from quiz responses, including a preliminary qualification category

We do not knowingly sell or share the personal information of anyone under 18.

Sensitive and Health-Related Information

Some quiz responses may reveal or allow an inference about health, medical history, or insurance needs. We collect this information only when you choose to provide it. We use it to provide a preliminary quiz result, evaluate whether a conversation may be relevant, improve our services, and, when you request contact and provide the required consent, transfer the lead to insurance partners.

We do not use quiz responses to provide medical advice or make a clinical diagnosis. We do not ask for medical records through the quiz. Where applicable law requires additional permission before sensitive or consumer health information may be sold, shared, or used for a particular purpose, we will request that permission.

Cookies and Analytics

Google Analytics and other technologies may use cookies or similar identifiers to understand how visitors find and use the Site. This may include pages viewed, links clicked, time spent, general location, device information, and advertising attribution data.

You can limit cookies through your browser settings or use the Google Analytics opt-out browser add-on. Blocking cookies may affect some Site features. Private browsing does not necessarily prevent all tracking.

Email Service Provider

We use MailerLite to manage our newsletter list and send emails. When you subscribe, your email address is stored in MailerLite’s system. You can review MailerLite’s privacy policy. Every newsletter includes an unsubscribe link.

Affiliate Links and Sponsored Content

Some Site content contains affiliate links. We may earn a commission if you make a purchase through one of those links, at no additional cost to you. Some content may also be sponsored. We disclose affiliate or sponsored relationships where appropriate.

How Long We Keep Information

We may keep quiz responses, lead information, contact information, and related tracking information until you request deletion, subject to legal, regulatory, fraud-prevention, dispute-resolution, and recordkeeping requirements. We keep newsletter information while you are subscribed and may retain suppression records after you unsubscribe so we can honor your choice. We keep other information for as long as reasonably necessary for the purposes described in this policy.

Insurance partners that receive your information determine their own retention periods. A deletion request sent to Her Own Table does not automatically delete information held independently by those partners, although we will assist or forward requests where required by law.

Your Choices and Privacy Rights

Depending on where you live and subject to applicable exceptions, you may have the right to:

  • Know whether we process your personal information and obtain access to it
  • Request correction of inaccurate information
  • Request deletion of personal information
  • Obtain a portable copy of certain information
  • Opt out of the sale or sharing of personal information
  • Opt out of targeted advertising or certain profiling
  • Withdraw consent for certain uses of sensitive or health-related information
  • Appeal a decision we make about a privacy request, where applicable
  • Be free from unlawful discrimination for exercising a privacy right

To submit a request, including a request to opt out of the sale or sharing of personal information, email carol@herowntable.com with “Privacy Request” in the subject line. Please describe your request and provide enough information for us to identify the relevant record. We may need to verify your identity before completing a request.

You may use an authorized agent where applicable law permits. We may ask for proof of the agent’s authority and may ask you to verify your identity directly.

To appeal a decision about a privacy request, reply to our decision or email carol@herowntable.com with “Privacy Appeal” in the subject line.

Security

We use reasonable administrative, technical, and organizational measures intended to protect the information we collect. No storage or transmission method is completely secure, so we cannot guarantee absolute security.

Children’s Privacy

Her Own Table is directed to adults. The Site is not intended for anyone under 18, and we do not knowingly collect personal information from children.

External Sites and Third Parties

The Site may link to third-party websites and services. Their privacy practices are governed by their own policies, not this one. We encourage you to review a third party’s privacy notice before providing information.

Changes to This Policy

We may update this policy as our practices or legal obligations change. We will post the revised policy and update the effective date. When required, we will provide additional notice or request renewed consent.

Contact Us

Questions or privacy requests can be sent to carol@herowntable.com

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© 2026 Her Own Table

Privacy Policy

A Note on What You'll Find Here
I'm not a doctor, and I'm not a financial advisor. Nothing on this site is medical or financial advice, and it isn't a substitute for a real conversation with a licensed professional who knows your history.

What you will find here is research, translated into plain language, and my own experience navigating this life stage. Take it as a starting point for your own thinking, not a final answer. If something here touches on your health or your money, the next right step is always a conversation with someone qualified to speak to your specific situation.

Some links on this site are affiliate links, which means I may earn a small commission if you purchase through them, at no extra cost to you. I only recommend things I believe in. Some content may also be sponsored. I'll always tell you when it is.